A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few factors why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a any such doing a look on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. Method to party is used on notice to choose a new and different mark. With such notice, registering your mark prevents a prospective conflict in the.
Social media is a fabulous resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies into position to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. See the venue’s policies for information and facts. However, I have discovered that a person complain for you to some social media site of this wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling evidence brand usage.
Registering your mark shows a persistence for your brand and shows your customers that responsibility. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are identical or much other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) of a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a domain name that is identical or similar to your trademark.
Trademark registration can continue for as long as you continue when using the mark in commerce. The numbers of some firms that have registered trademarks which can be over century old.
Trademark registration may end for it doesn’t matter. However, there a lot of compelling reasons for protecting your brand since you protect any other business asset. A Online Trademark Assignment fee in India is your business’ brand, its identifier. Protect it with trademark registration.